User Experience (UX) encompasses all the emotions, perceptions, and reactions a visitor experiences when interacting with a website or application. Unlike UI which focuses on visual aspects, UX is concerned with the overall user feeling, including ease of use, pathway efficiency, and general experience satisfaction.
UX directly influences user satisfaction, their likelihood to return to your site, and their conversion rate. A positive user experience promotes customer retention and positive word-of-mouth. Conversely, poor UX can lead to high bounce rates and potential revenue loss.
To improve user experience, start by mapping the different pathways your visitors follow on your site. Identify and eliminate frictions that can slow down or frustrate users, such as overly long forms or complex purchasing processes. Optimize each key step of the user journey by focusing on simplicity, clarity, and efficiency.
