SEO includes all techniques aimed at improving the visibility and ranking of a website in the results of search engines, such as Google. A successful SEO strategy is based on four essential pillars: local SEO, on-page SEO, off-page SEO, and technical SEO.
1. Local SEO: The
Local SEO focuses on optimizing businesses to attract an audience located in a specific geographic area. It includes registering on local directories, managing your Google Business Profile, and integrating geographic keywords. This SEO approach is crucial for local businesses or local services.
2. On-page SEO (on site): The
On-page SEO concerns the elements directly present on your site. This includes SEO optimization of content, keywords, meta tags, titles, and images. The aim is to make your pages relevant to users and understandable to search engines. High-quality and well-structured content is the basis of on-page SEO.
3. Off-page SEO (off-site): The
Off-page SEO includes actions taken outside of your site to improve its authority. This includes creating quality backlinks, collaborating with other sites, and having an active social media presence. These elements reinforce the credibility of your site in the eyes of search engines.
4. Technical SEO: The
Technical SEO aims to optimize the structure of your site so that it can be easily explored by search engines. This includes improving load speed, optimizing for mobile devices, and managing crawl errors.
These four SEO disciplines, combined, make it possible to increase your organic traffic and achieve your online goals.