Google Search Console

The Google Search Console (GSC) is a free tool from Google. It allows site owners, marketers, and SEO pros to track and optimize their site's presence in Google results. Here you'll find information about how Google crawls and indexes your site: search queries, backlinks, and technical issues. The GSC helps you assess the performance of your site, resolve issues, and refine your SEO strategies.

The Google Search Console is an essential tool for digital marketing and SEO for several reasons:

• Performance monitoring : GSC tracks the impressions, clicks, click through rate (CTR), and average position of your pages in Google Search. This data shows what is working and what needs to be improved.
• SEO optimization : GSC provides an overview of your keyword rankings. This way you understand which queries are generating traffic and you can adjust your content.
• Technical bug fixes : GSC reports crawl errors, broken links, and structural or load time issues. Correcting these points ensures that Google indexes your pages well.
• Submitting sitemaps and URLs : you can submit your XML sitemap to help Google discover your pages, and request quick indexing of specific URLs, ideal for launching new content.
• Manual action alerts : if Google detects a violation of the instructions (spam, suspicious backlinks...), GSC informs you. You can correct before your position falls.
• Mobile ergonomics check : GSC identifies mobile display problems (text that is too small, buttons that are too close...). However, mobile compatibility is a ranking criterion.

How to use it in concrete terms?

1. Create a GSC account and check your site (HTML tag, HTML file or via your host).
2. Performance report: track clicks, impressions, CTR, and average position. Analyze to optimize your SEO.
3. Queries: See which keywords are driving traffic. Adjust your content to the words that work.
4. Sitemaps: submit your XML sitemap in the “Sitemaps” tab.
5. URL inspection: After updating or adding content, request a new crawl for a faster index.
6. Coverage report: fix indexing errors (404, server errors).
7. Mobile usability report: make sure your site is mobile-friendly.
8. Core Web Vitals: Track speed, interactivity, and visual stability. Improve these metrics for user experience and SEO.
9. Link report: view your external backlinks and internal links. Work on getting quality links.
10. Crawl error report: check and repair broken links or server issues regularly.
11. Manual alerts: quickly correct non-compliant content or links to avoid a penalty.
12. URL removal tool: remove outdated or sensitive pages from Google.